The Spinner Rack

It was announced earlier today that The Walt Disney Co. has purchased Marvel Entertainment Inc. for $4 Billion dollars. Initial reactions are of shock and bewilderment leaving many wondering what will now happen to some of the worlds greatest comic book characters (Spider-man, Incredible Hulk, Iron Man, Captain America, etc.) I thought that this was a similiar move made by DC and Warner Brothers years ago as Warner Brothers has acquired rights to distribute movies based on the beloved DC comic book characters (Batman & Superman). Disney claims this is merely an opportunity for them to push Marvel characters further.

Disney claims that they currently have no intentions of changing or muddling into any of Marvel Ent. affairs and deals as they stand for now. This could change in the future though based off of reviews. This still stands as an intelligent move for Disney as they are currently already endorsing several Marvel cartoon series on their Disney XD channel on television. Since they acquired Pixar back in 2006 after Pixar announced that they would depart from making anymore Disney pictures, Disney saw that the market for CGI movies was booming and that no matter where Pixar went they were going to make money so Disney scooped them up before anyone else could get the chance.

In the end it was a smart deal by Disney to purchase Marvel. With the character and fan base that they have and the growing push into digital media and movies and animation that Marvel is making they are only going to make more money. As if $4 Billion dollars wasn't enough though, right? What are your thoughts America?