Free Comic Book Day is an annual promotional effort by the North American comic book industry to help bring new readers into independent comic book stores. Brainstormed by retailer Joe Field of Flying Colors Comics in Concord CA in his "Big Picture" column in the August 2001 issue of Comics & Games Retailer magazine, it was started in 2002 and is coordinated by the industry's single large distributor, Diamond Comic Distributors. And if you need more explaination than that check out the vid below.
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